Translation Services and the First-Mover Advantage in Business

first-mover advantage translations

First-Mover Advantage – pretty much every business out there wants to be the first to benefit from this rule. But what is that exactly and how does it relate to a business owner? Well, put simply, it’s the idea that your business is the first on the market to implement a certain type of service or product. It’s also relevant to businesses that expand into foreign markets in order to be the first to introduce their types of products/services.

Not all business owners seem to concern themselves with this, since they prefer to let others test the waters when it comes to new markets and domains of activity. However, this can be a huge miss on their part.

Check out why the first-mover advantage is so important in the business world:

1. You’ll have an easier time building your brand up

Why? Because you won’t have to constantly worry about the competition. Since you’ll be the first on the market, you’ll have it all to yourself. So instead of investing valuable resources into spying on the competition and trying to outdo them, you’ll get to just invest all your time and effort into acquiring customers.

Now, it’s true that the first-mover advantage is not a guarantee of instant success. Most of that is still up to you. However, since you’ll be able to fully focus on meeting the customers’ demands and improving your brand, you’ll be able to expect at least some level of success.

2. The first-mover advantage means you’ll always have the upper hand

Eventually, when competition starts to surface, you still won’t have to worry about a single thing. This is because your brand will already be well-known throughout most of the market. This means that people will be more likely to trust your business above others.

Plus, once you completely get the hang of the market and how everything works, you won’t have to worry about making any mistakes, since you’ll have plenty of experience to draw on. This is one luxury your potential competition will not be able to afford.

Want to make sure the first-mover advantage will guarantee you success?

Then you need to keep in mind the most important aspect when it comes to accessing a new segment of the market, namely translation services. Since most English-speaking markets are already occupied, it’s only normal to try and expand into foreign markets.

And this is exactly why you need to use translation services to boost the effectiveness of the first-mover advantage. It doesn’t matter what type of services or products your business provides, since there are many types of translation services to choose from.

As an added piece of advice, be sure to only go with translation agencies that use computer assisted translation. We actually have an article that outlines the benefits of doing so.

Getting the best translation services on the market

We here at Slavis understand how the business world works. Just take a look at all the companies, both big and small, our translation services have managed to help over the years. We are seasoned professionals when it comes to making use of CAT tools and this allows us to deliver quality while also handling large volumes of materials.

If you want the best on the market, then make sure to contact us today. We’ll even provide you with a free translation quote!


Autor: Michal Wiewior

CEO in Slavis Technical Translations, Sworny - Certified Translations